Articles

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Design Systems Demystified: What are they and why every business should have one

According to research carried out by Figma, teams using a design system complete tasks 34% faster. In today's fast paced digital landscape, staying ahead of the competition is all about speed and efficiency. Enter design systems—a transformative force that not only streamlines workflows but also boosts brand consistency and slashes costs.

November 2024

4 min read

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Responsive design breakpoint matrix’s in UX

A breakpoint matrix can act as an invaluable tool to achieve seamless and harmonious responsive designs and user experiences across all viewport sizes, big and small.

August 2023

3 min read

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Mastering User-Centred Design: A Path to Higher Conversions

A guide on the importance of user-centred design in achieving higher conversion rates, as well as insights for optimising website experiences to drive traffic and sales.

August 2023

3 min read

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The difference between UX & UI Design

UX (User Experience) design and UI (User Interface) design are closely related but distinct disciplines within the field of digital design, this article outlines the core differences between the two.

August 2023

3 min read

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Principles of design systems, style guides and UI toolkits

A deep dive into design systems, style guides and UI toolkits, where they cross over and how they differ. Touching on their importance when creating consistent and excellent digital products.

May 2023

4 min read

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The benefits of conducting a UX Audit on your website

Conducting a UX audit on your website can provide numerous benefits, the article outlines when, why and what a UX audit involves along with its benefits.

April 2023

4 min read

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Optimising video for digital devices

Video is becoming ever more prevalent and important across all digital channels and devices, Creating seamless, optimised and inspiring videos will help engage and delight users.

March 2023

5 min read

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2023 UX Trends

User experience (UX) design is an ever-changing and evolving field that is constantly adapting to new technologies, shifting user needs and emerging design trends.

January 2023

6 min read

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How UX Audits can help grow your business

This article will outline and explain what a UX audit is, what is included in the process, the benefits of performing such a task and how it can help grow a business.

January 2023

3 min read

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Animation and motion in UX & UI design

A detailed discussion of fundamental animation and motion design principles and five key concepts one can use when incorporating them into your digital platforms.

January 2023

3 min read

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What are usability heuristics and why are they important?

Unlocking the Path to Seamless User Experiences, exploring the Vital Role of Usability Heuristics in UX Design with use cases and visual representations provided for each heuristic.

September 2022

8 min read

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A guide to mobile UX Design

With over 3 billion smartphone users in the world, spending on average four hours a day on their phones — providing an experience that delights and informs the users is more important than ever.

May 2022

3 min read

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